As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Here’s what I learned from Steve Sarner, VP of Marketing at Tagged and a longtime thought leader in social space, in an interview with Mike Wolpert, host of Social Jumpstart TV about the past, present, and future social media and social discovery.WHERE WE’VE COME FROMFriendster was the first social network to speak of. It could have been what Facebook is today, if they’d been able to figure out how to keep the site up, but they were overwhelmed by traffic. It was a technical failure. Sarner says they had “lightning in a bottle, beyond even their wildest imaginations.” After watching this happen a bunch of other players jumped on the bandwagon, especially in Silicon Valley, and there was a big explosion.The founders of Tagged were Stanford physics PhD candidates in their twenties who had gone to Harvard. They saw MySpace happening for music and adults, and they saw another kid from Harvard named Mark starting something for college students (a little thing called Facebook). Tagged was originally going to be for high school students. After MySpace and Facebook opened up to all the age demographics in 2005/2006, Tagged opened up to everyone too and entered the race of trying to be the world’s social network.Sarner believes that Facebook gained the momentum it did in 2005/2006 because it was a beautifully, eloquently done site that was able to lead people into social networking in a clean-cut way. MySpace was too confusing for the masses, and also became overwhelmed by capacity issues. Facebook was more structured, and it had quicker functionality and well-designed technical elements. These strengths have obviously continued to serve Facebook well.LinkedIn entered the scene as the place for professional friends and professional networks. Some of the other networks, like foursquare, emerged to utilize geographical strengths.In 2007/2008, Tagged pivoted in a new direction. They decided that most of the networks are for people you already know-Facebook for friends, MySpace for music friends, LinkedIn for professional friends, foursquare for people you know in your area. Tagged decided it would be the network for meeting new friends. They have been serving this niche since, finding new ways and developing new features to help you find brand-new friends online who you wouldn’t find by following your existing friend networks. Some people use Tagged for dating, some for social games, and some for shared interests. Tagged represents a different use case-you may have 2000 friends, and you may use different photos, choose different entertainment, and focus on different interests than you would with a network of people you already know. It’s about being social and fun in a more public way.WHY YOU NEED TO BE ON SOCIAL MEDIA RIGHT NOWThe present reality of social media is this: the social brand is more important than ever. People need to find you, so you need to be on these networks. That’s a fact.Sarner has this advice for overwhelmed business owners: Getting started is half the battle. Consistency is really important, and you have to put a little time and effort into this. What’s required is sweat equity-intellect, time, and energy. But it will get easier as soon as you get started. Social media is here to stay, and it will become even more meaningful in the long term. It’s not that hard, and with a little guidance and practice, you can get fabulous results.Getting on social media is not just crucial for prospects and new sales. Social media also offers immediate feedback so you can solve problems earlier. Somebody might walk out of your store upset, and you don’t know it, unless you’re on social media. If you are, you can respond immediately-this is a chance to solve the problem. It’s also a chance to change the conversation about your business, be a part of it, and even help write it. If you use it well, you can demonstrate that you’re a great business, and get free market research out of it, which is a powerful thing.It all starts with listening. A business owner can begin by listening to what’s going on on social media before getting involved. A lot of businesses miss this boat, because they think they need to push their message out. In fact, what you need to do is step back and listen. Only jump in where you can add value; don’t do it just to say “Look at me.” Make a worthwhile contribution by fixing an issue, solving a problem, or being involved on a higher level.Word-of-mouth is the most valuable type of marketing, but learning it and understanding how to harness the power of it is the tricky part. Social media is the place to learn.WHERE WE’RE HEADEDSarner sees us moving toward a place where even more of the old systems, like the old broadcast model of advertising, will be falling down. He predicts another huge privacy blowup with Facebook, because of the new social readers they’re using that broadcast what users are reading and looking at. There will definitely be more bumps along the road.Sarner also thinks that making new strides in social media will get harder before it gets easier. Right now, if you’re a business looking for customers, you have to be on Facebook, Twitter, LinkedIn, and YouTube. But beyond that, it’s hard to know where else to go in order to use social media in the most effective possible. It all depends on the type and location of your business and the nature of your industry. Geographical sites or review sites might be crucial for one business and not particularly helpful for another. It will be interesting to see where Google+ is going. This is a quickly evolving landscape with a lot of complexity, and business owners need to be on top of it and take advantage of the opportunity. They need to understand what social media offers: an amazing promotional and communication vehicle. Sarner also thinks the complexity level will continue to increase.Here’s how Tagged sees the challenge facing them: Tagged has 100 million registered users. Facebook has 800 million active users. There are 7 billion people on the planet; 2 billion are connected, and 3 billion will be connected soon. What’s the best way to find the 10 best people you should meet?Google, Microsoft, and Tagged are all working on future products. When I asked Sarner for a hint about what Tagged is working on, he started talking about shared interests. What if you could use social media to really find like-minded people with similar interests who would be valuable to know? Most of the friendships you already have are based on randomness or proximity. Instead, you could develop friendships based on expertise, business focus, spiritual connection, or another area of shared interest. The most valuable connections are built around what you care about and what you do. There’s so much noise out there, and right now, social media helps you manage it and curate it. The next step will be about cherry-picking the people you should meet.I don’t know about you, but I’m pretty excited to meet the person in Japan who loves everything I love. I can’t wait.To see the entire interview, go to our YouTube channel: http://youtu.be/4CztNvC9w8k